Conversion events are unclear
Forms, purchases, leads, email signups, calls, checkout steps, and campaign outcomes need clean event definitions.
Services
Analytics
Analytics that tell you what is actually happening.
PixelPrecision builds measurement systems for teams that need clearer decisions from their data. We handle GA4 setup, Google Tag Manager, conversion tracking, ecommerce events, Looker Studio dashboards, and reporting workflows.
GA4: MeasureGTM: DeployAds: SpendShopify: StoreEvents: SignalDashboard: Clarity
The Problem
Most dashboards show data. Fewer dashboards create clarity.
Analytics gets messy when tracking is incomplete, events are inconsistent, reports are scattered, and nobody trusts the numbers enough to act.
Dashboards are hard to use
Reports often show everything at once instead of answering what is working, what is broken, and what needs attention.
Channels disagree
GA4, ad platforms, Shopify, Search Console, Klaviyo, and dashboards each tell part of the story.
What We Build
What we build
We build measurement systems that make websites, ecommerce, ads, SEO, email, AI workflows, and automation easier to evaluate.
GA4 and GTM setup
GA4 configuration, Google Tag Manager containers, event plans, conversion setup, pixels, and platform checks.
Ecommerce events
Product views, cart actions, checkout behavior, purchases, lead events, email capture, and other conversion actions.
Looker Studio dashboards
Dashboards built around the questions business owners, marketers, and operators actually need answered.
Measurement audits
Tracking reviews, event cleanup, attribution context, funnel drop-off, and reporting recommendations.
How It Connects
Analytics supports every other service.
Good measurement helps teams decide what to fix in the site, store, ads, SEO, automation, and AI workflows.
Digital Marketing & CRO
Use clean tracking to understand paid traffic, conversion paths, MER, ROAS, and funnel quality.
Shopify & EcommerceMeasure ecommerce events, product performance, checkout behavior, and merchandising decisions.
Automation & SystemsAutomate reporting updates, alerts, summaries, and operational visibility.
Custom Apps & DashboardsTurn reporting into private dashboards and internal tools when Looker Studio alone is not enough.
Use Cases
Practical ways this shows up.
The right scope depends on your current site, stack, team, and growth constraint. These are common starting points.
GA4 cleanup
Audit and rebuild events, conversions, parameters, ecommerce tracking, referrals, and reporting views.
GTM implementation
Set up tags, triggers, variables, pixels, form tracking, ecommerce events, and cleaner deployment workflows.
Looker Studio dashboard
Build a dashboard that answers practical questions across website, ecommerce, ads, SEO, and email.
Funnel reporting
Show where users drop off, which channels create useful visits, and which actions deserve optimization.
Tools & Platforms
Built around practical tools, not platform lock-in.
GA4Google Tag ManagerLooker StudioGoogle AdsMeta AdsShopifySearch ConsoleKlaviyoHotjarAPIs
Related Work
Where this shows up.
Examples of this work across ecommerce, web platforms, and the operations behind them.
Ecommerce / Shopify
Graham + Fisk's Wine-In-A-Can
Helping a canned wine brand turn online demand into purchases, repeat customers, and wholesale opportunities, with the store and the operation working together.
Conversion rate improved from roughly 1% to roughly 5%, paid media reached roughly 5x ROAS, blog traffic grew roughly 300% year over year, and inside-sales automation helped drive 5,000+ wholesale cases.View case study
Web Development / WordPress
GoBowling.com
Turning national interest in bowling into local discovery, campaign participation, and useful reporting through an ongoing web partnership.
A retained web partnership with custom center search, activation pages, sweepstakes flows, and roughly 300% year-over-year organic blog traffic growth.View case study
Shopify / Retail Integration
Eleanor + Hobbs
Connecting a boutique's changing inventory to an easier-to-shop store and better-supported Google campaigns, with approximately 6x Google Ads ROAS.
Google Ads campaigns reached approximately 6x ROAS after product-feed, Merchant Center, and paid search improvements.View case studyFAQ
Useful answers before we talk.
Can you fix our tracking?
Yes. PixelPrecision can audit GA4, Google Tag Manager, pixels, events, conversions, ecommerce tracking, and reporting setup to find what is missing or unreliable.
Can you build a Looker Studio dashboard?
Yes. We build dashboards around the decisions your team needs to make, not just every metric a platform can export.
What should we measure?
That depends on the business model. Common foundations include leads, purchases, revenue, email capture, checkout behavior, campaign performance, organic traffic, and operational events.
How does analytics support AI and automation?
Analytics shows where work is happening, where bottlenecks exist, and whether automated or AI-assisted workflows are improving the business.
Ready to Build
Not sure whether your numbers are telling the truth?
Bring the dashboard, GA4 setup, ad account, Shopify store, or tracking question. We will find what needs to be fixed.
Start a Project