Shopify & Ecommerce
Graham + Fisk's Wine-In-A-Can
Helping a canned wine brand turn online demand into purchases, repeat customers, and wholesale opportunities, with the store and the operation working together.
ShopifyPaid MediaSubscriptionsEmail MarketingAnalyticsAutomation
The Results
Confirmed impact.
Conversion rate
Approximate conversion-rate improvement after ecommerce and CRO work.
Paid media ROAS
Approximate return on ad spend across paid media work.
YoY blog traffic growth
Organic content growth tied to SEO and content-system work.
Wholesale cases
Wholesale cases driven with support from automation and inside-sales systems.
Overview
The project in context.
For Graham + Fisk's, an online sale is connected to much more than a checkout. Customers need to choose the right pack, understand subscription options, and receive relevant follow-up. Behind that experience, the team has to coordinate advertising, shipping requirements, reporting, and wholesale outreach. The engagement treated those responsibilities as one business system.
Our role. PixelPrecision worked across the storefront, marketing, and operational workflows over time. That gave the brand a partner who could follow a problem from the ad or product page into the underlying data and process, then build the fix instead of passing it to another vendor.
The Challenge
What had to be untangled.
More traffic would not solve an unclear buying path or a disconnected follow-up process. The brand needed online sales, subscriptions, alcohol-shipping requirements, and wholesale development to grow together without creating more manual coordination for the team.
The Solution
How the pieces connected.
We connected the work around that customer journey: clearer Shopify product and subscription paths, acquisition campaigns tied to the store, Klaviyo follow-up, compliance workflow support, and shared performance reporting. AI-assisted inside-sales automation extended the same approach to wholesale outreach while keeping people involved.
Our Process
The decisions behind the work.
Audit the Growth System
Mapped the storefront, acquisition channels, compliance requirements, customer journey, analytics layer, and internal sales workflows.
Improve the Storefront
Refined Shopify templates, subscription paths, product messaging, landing flows, and conversion-critical page sections.
Connect Acquisition and Retention
Aligned Google Ads, Meta Ads, Klaviyo, content, and product-feed work around measurable ecommerce outcomes.
Automate the Operational Layer
Supported compliance workflows, lead routing, inside-sales automation, and reporting so the system could scale with less manual effort.
Measure and Optimize
Used GA4, GTM, Looker Studio, Search Console, campaign data, and ecommerce performance to keep improving the system over time.
The Connected Solution
How it works for the business.
An Easier Purchase Decision
Product pages, pack choices, and landing pages give shoppers the information they need at the point of purchase. Advertising and the store tell the same story.
Explore serviceA Path to Repeat Orders
Subscription options are part of the shopping experience, giving customers a clear way to reorder without treating recurring sales as a separate business.
Explore serviceAdvertising Tied to Buying
Google and Meta campaign work connects the promise in the ad with the landing experience and purchase tracking, so optimization can address the whole journey.
Explore serviceFollow-Up Beyond the First Visit
Klaviyo flows give welcome, recovery, and retention messages a repeatable place in the customer journey instead of relying on one-off sends.
Explore serviceOperations Included in the Plan
ShipCompliant workflow support keeps alcohol-shipping requirements part of ecommerce decisions, rather than a problem discovered after the marketing is live.
Explore serviceMore Consistent Wholesale Follow-Up
AI-assisted inside-sales workflows support outreach and follow-up while keeping the sales team in control of customer relationships.
Explore serviceOne View of What Is Working
Connected tracking and reporting let the team evaluate the store, campaigns, and content together when deciding what to improve next.
Explore serviceDiscovery That Supports Commerce
Search and content work gives people another route into the brand, connected to the same product education and buying journey as paid traffic.
Explore serviceTools & Stack
Built around practical tools.
ShopifyLiquidKlaviyoRechargeLooxGA4Google Tag ManagerLooker StudioGoogle AdsMeta Adsn8nOpenAIShipCompliant
Project Highlights
Details that make the system useful.
A Store Built for the Whole Brand
The Shopify site had to sell DTC, support subscriptions, educate customers, and give paid traffic a cleaner path to conversion.
Automation Where It Actually Helped
AI and workflow automation were used where they reduced manual effort, improved follow-up, or made sales work easier to manage.
Reporting That Connected the Pieces
Dashboards and tracking helped the team understand what was happening across ecommerce, ads, SEO, email, and sales.
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Facing a similar challenge?
When your store, marketing, and internal processes depend on each other, improving them separately can leave the real problem unresolved. Let's look at the full path from customer interest to a sale your team can support.
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