Product data gets messy
Collections, variants, metafields, vendor content, feeds, and search all depend on product data that is structured cleanly.
Services
Ecommerce
Shopify systems built for the way your business actually runs.
PixelPrecision is a Shopify developer and ecommerce systems partner for brands that need the store to work better behind the scenes. We build around product data, merchandising, checkout, inventory, POS realities, lifecycle marketing, analytics, and growth.
Storefront: StoreProducts: CatalogPOS: RetailCheckout: CheckoutEmail: LifecycleMerchant Center: FeedFulfillment: Ops
The Problem
A Shopify store can look good and still be hard to run.
Most ecommerce problems show up in the space between the storefront, product data, inventory, feeds, email, tracking, and fulfillment.
The store is hard to update
Teams need sections, templates, and content workflows they can manage without breaking the storefront.
Growth channels lack clean signal
Google Shopping, Klaviyo, analytics, SEO, and CRO all perform better when ecommerce architecture is built with them in mind.
What We Build
What we build
We build Shopify stores as operating systems for selling, merchandising, fulfilling, measuring, and improving, with custom Liquid development and product architecture at the center.
Custom Shopify theme development
Liquid sections, templates, styling, product pages, collections, landing pages, and reusable content blocks.
Product architecture
Metafields, metaobjects, bundles, subscriptions, product education, vendor data, and structured content models.
Retail and operations integrations
POS, inventory, fulfillment, compliance workflows, product feeds, and tools that support the work behind the store.
Ecommerce growth foundations
CRO, analytics, Google Merchant Center, Klaviyo flows, SEO foundations, and product-feed readiness.
How It Connects
Shopify should connect to the rest of the growth system.
The store is only one layer. PixelPrecision connects ecommerce to paid acquisition, SEO, automation, lifecycle marketing, analytics, and internal operations.
Digital Marketing & CRO
Connect product pages, landing pages, feeds, and offers to paid traffic and conversion improvements.
SEO & Content SystemsBuild product, collection, and content architecture that search engines and customers can understand.
Analytics & ReportingTrack ecommerce events, campaign performance, conversion paths, and merchandising decisions.
Custom Apps & DashboardsBuild private ecommerce operations dashboards, product enrichment tools, and catalog workflow apps around Shopify data.
Use Cases
Practical ways this shows up.
The right scope depends on your current site, stack, team, and growth constraint. These are common starting points.
New Shopify launch
Build the store, product data, templates, content structure, analytics, and launch workflow from the ground up.
Retail inventory connection
Make ecommerce work with POS, inventory, fulfillment, and the messy reality of a working retail catalog.
Product-feed cleanup
Improve data quality for Google Merchant Center, Shopping campaigns, search, collections, and onsite discovery.
Conversion and merchandising improvements
Improve product pages, offers, bundles, navigation, email capture, checkout paths, and reporting.
Tools & Platforms
Built around practical tools, not platform lock-in.
ShopifyLiquidMetaobjectsMetafieldsKlaviyoGoogle Merchant CenterGA4GTMLooker StudioSearch Console
Related Work
Where this shows up.
Examples of this work across ecommerce, web platforms, and the operations behind them.
Ecommerce / Shopify
Graham + Fisk's Wine-In-A-Can
Helping a canned wine brand turn online demand into purchases, repeat customers, and wholesale opportunities, with the store and the operation working together.
Conversion rate improved from roughly 1% to roughly 5%, paid media reached roughly 5x ROAS, blog traffic grew roughly 300% year over year, and inside-sales automation helped drive 5,000+ wholesale cases.View case study
Shopify / CPG Launch
Dicky T's Spice Co.
Giving a three-product spice brand a complete buying story: what each blend tastes like, how to use it, and which products belong together.
A three-SKU launch was structured to feel like a complete direct-to-consumer brand with room for recipes, bundles, product education, and growth.View case study
Shopify / Retail Integration
Pink House Co.
Bringing a boutique's new identity online while connecting the inventory, product information, and customer follow-up behind everyday retail.
A more connected retail ecommerce system with custom theme work, vendor data, inventory handling, Klaviyo flows, and Google Merchant Center foundations.View case studyFAQ
Useful answers before we talk.
Do you build custom Shopify themes?
Yes. PixelPrecision builds and customizes Shopify themes with Liquid, reusable sections, product templates, collection logic, and content structures your team can manage.
Can you connect POS or inventory systems?
Yes. We can work with POS, inventory, product feeds, fulfillment, and retail operations constraints so the storefront reflects how the business actually runs.
Do you handle Shopify SEO and Google Merchant Center?
Yes. We can structure product data, metadata, feeds, collection logic, and analytics so search and shopping channels have cleaner information.
Can you improve an existing Shopify store?
Yes. Many projects start with a store audit, performance cleanup, product-data rebuild, CRO sprint, or integration plan instead of a full rebuild.
Ready to Build
Need a Shopify store that is easier to sell from and easier to run?
Bring the store, product catalog, feed issue, POS connection, or conversion problem. We will map the right build.
Start a Project