Shopify & Ecommerce
Eleanor + Hobbs
Connecting a boutique's changing inventory to an easier-to-shop store and better-supported Google campaigns, with approximately 6x Google Ads ROAS.
ShopifyRetailGoogle AdsMerchant CenterPOS
The Results
Confirmed impact.
Google Ads ROAS
Approximate Google Ads return on ad spend after product-feed, Merchant Center, and campaign support.
Overview
The project in context.
Eleanor + Hobbs brings a curated boutique experience to a large, changing fashion catalog. Selling that assortment online requires more than attractive pages: customers must find relevant products, the store must reflect retail inventory, and advertising needs dependable product information.
Our role. PixelPrecision worked across Shopify, retail integration, product feeds, and Google Ads. That connected responsibility matters when an advertising issue starts in the catalog, or a merchandising decision affects what can be promoted. The work followed the business need across those boundaries.
The Challenge
What had to be untangled.
A changing boutique catalog can create friction at every step: finding the right collection, understanding a designer, keeping inventory aligned, or sending product details to Google. Improving ads alone would leave those dependencies unresolved.
The Solution
How the pieces connected.
We built the Shopify storefront and collection structure, supported Heartland inventory integration, gave vendor information a reusable home, and improved Merchant Center feeds alongside Google Ads. The campaign work could build on the same product foundation customers used in the store.
Our Process
The decisions behind the work.
Plan the Retail System
Mapped how the boutique's products, vendors, collections, inventory, and paid channels needed to connect.
Build Shopify Around the Catalog
Created a storefront and collection structure that could support a large, changing fashion inventory.
Connect Inventory and Product Data
Supported Heartland POS integration, vendor data, product feeds, and Merchant Center readiness.
Launch Paid Acquisition
Supported Google Ads, Shopping, Search, and Performance Max paths around cleaner product signals.
Measure and Improve
Used campaign and product-feed performance to keep improving the ecommerce acquisition system.
The Connected Solution
How it works for the business.
Boutique Service at Catalog Scale
A tailored storefront presents the assortment clearly while preserving the feel of a curated boutique, even with a large inventory to browse.
Explore serviceCollections That Follow the Assortment
Dynamic product groupings support a changing catalog and give shoppers useful routes through it, rather than a long undifferentiated product list.
Explore serviceDesigner Information Kept Together
Reusable vendor descriptions bring brand context into merchandising without requiring the same information to be managed separately on every product.
Explore serviceRetail and Online Inventory Connected
Heartland POS integration support ties the online catalog to the physical operation, making inventory part of the ecommerce plan.
Explore serviceProduct Data Ready for Google
Feed optimization and Merchant Center support address the product information campaigns depend on, connecting catalog work to acquisition.
Explore serviceAdvertising Built on That Foundation
Shopping and Search support was considered alongside the store and feeds, connecting what the business could sell with how customers found it. The project records approximately 6x Google Ads return on ad spend.
Explore serviceTools & Stack
Built around practical tools.
ShopifyLiquidHeartlandGoogle Merchant CenterGoogle AdsKlaviyo
Project Highlights
Details that make the system useful.
Boutique Polish, Operational Reality
The storefront had to look sharp while still making a large retail catalog easier to manage.
Cleaner Product Feed Foundations
Merchant Center support helped paid acquisition channels work with better product data.
Retail and Acquisition Connected
The site, POS integration, product data, and Google Ads work all supported the same ecommerce system.
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Facing a similar challenge?
Before putting more budget into product advertising, make sure the catalog, inventory, and shopping experience can support it. We can help connect those pieces and identify where the next improvement will matter.
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