Web Development
studio Chartreuse
Helping an established design studio turn a deep body of work into a clearer path for prospective clients, without replacing the platform it already uses.
SquarespacePortfolioSEOClient DiscoveryPerformance
Project Focus
What the system needed to do.
Custom Work Inside a Managed Platform
The site got a more tailored experience without forcing the studio into an overbuilt CMS.
Portfolio Clarity
Filtering and structure made a deep body of design work easier to scan and understand.
SEO Without Keyword Stuffing
The content structure supports search visibility while still feeling true to a strategic design studio.
Overview
The project in context.
For a design studio, the portfolio is part of the sales conversation. A prospective client needs to find relevant work, understand the studio's capabilities, and know how to start a discussion. studio Chartreuse needed that journey to work better while retaining Squarespace as its publishing platform.
Our role. PixelPrecision brought development and search expertise to a design-led business without asking it to abandon its own creative direction or familiar platform. The work connected presentation, performance, content organization, and inquiry into the same brief.
The Challenge
What had to be untangled.
A large body of work can become difficult to navigate, especially when imagery competes with load speed and a fixed platform limits layout choices. The site needed to preserve the studio's visual character while making relevant projects and services easier to find.
The Solution
How the pieces connected.
We rebuilt the experience within Squarespace, connected portfolio filtering with clearer layouts, optimized visual assets, and refined service content and inquiry paths. Targeted customization addressed the platform's limitations while keeping routine publishing in the existing system.
Our Process
The decisions behind the work.
Audit the Existing Site
Reviewed portfolio organization, platform constraints, performance issues, SEO opportunities, and inquiry flow.
Restructure the Portfolio
Improved how work is organized, filtered, and browsed so visitors can understand the studio's range faster.
Customize Squarespace
Used custom CSS and JavaScript to push the platform further without creating a hard-to-maintain site.
Improve Search Foundations
Added SEO-focused structure, image improvements, and content foundations around the studio's services and location.
Refine the Inquiry Path
Made it easier for visitors to move from work exploration into a conversation with the studio.
The Connected Solution
How it works for the business.
Keep the Platform That Fits
The rebuild stays in Squarespace, preserving a familiar publishing environment while improving what prospective clients experience.
Explore serviceMake the Brand Work Online
Targeted development supports the studio's visual direction where standard templates fall short, without making technology the focus of the site.
Explore serviceRelevant Work Within Reach
Portfolio organization and filtering help prospective clients explore the kind of work that relates to their own needs.
Explore serviceExpertise That Can Be Found
Service and local-search content gives search engines and visitors a clearer explanation of what the studio does.
Explore serviceVisual Quality With Less Weight
Optimized images support a portfolio-led site without asking visitors to download unnecessarily large files to evaluate the work.
Explore serviceA Path From Work to Conversation
Navigation and contact paths connect browsing with the next business step: discussing a relevant project with the studio.
Explore serviceTools & Stack
Built around practical tools.
SquarespaceCSSJavaScriptSEOImage Optimization
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Facing a similar challenge?
If your work is strong but your website makes it hard to see why, the answer may be a better structure, not a new platform. Let's make your expertise easier for the right prospective clients to find and understand.
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