Shopify & Ecommerce
Pink House Co.
Bringing a boutique's new identity online while connecting the inventory, product information, and customer follow-up behind everyday retail.
ShopifyRetailPOSKlaviyoProduct FeedsRebrand
Project Focus
What the system needed to do.
A Rebrand With an Operating Layer
The Shopify work supported the public identity while accounting for inventory, POS, and product-management realities.
Lifecycle Foundations
Klaviyo gave the store a stronger follow-up system instead of relying only on one-time traffic.
Cleaner Product Signals
Feed and product-data work created a better base for ecommerce growth channels.
Overview
The project in context.
Pink House Co.'s move from The Archer & The Ram was a new chapter for a working boutique, not a chance to pause operations and start over. The online store needed to carry the new identity while reflecting changing stock, product details, and the way the team merchandises in-store.
Our role. PixelPrecision connected the digital rebrand with the practical work that followed: inventory behavior, product information, email flows, and shopping feeds. Ongoing support addresses real catalog questions, such as how incoming product details and existing stock should behave, rather than stopping at the storefront launch.
The Challenge
What had to be untangled.
A customer should not have to understand the differences between the store's POS, Shopify, and a shopping ad. But those systems need consistent inventory and useful product information. The rebrand also had to preserve the boutique's character while giving the team a manageable way to sell and communicate online.
The Solution
How the pieces connected.
We rebuilt Shopify around the new brand and connected the work behind it: POS and inventory support, reusable vendor and product information, Klaviyo customer flows, and Google Merchant Center foundations. The storefront became one part of the retail operation, not a separate catalog to maintain in isolation.
Our Process
The decisions behind the work.
Understand the Retail Operation
Mapped inventory, POS behavior, vendor needs, product data, and merchandising constraints before restructuring the store.
Rebuild the Storefront
Created a cleaner Shopify experience that aligned with the new brand and still worked for day-to-day boutique operations.
Connect Product and Vendor Data
Built custom structures for vendor details, product enrichment, and catalog management.
Activate Lifecycle and Feeds
Implemented Klaviyo flows and supported Google Merchant Center foundations so customers and product platforms had cleaner signals.
Support the System Over Time
Continued improving the ecommerce system as retail, inventory, product, and marketing needs evolved.
The Connected Solution
How it works for the business.
The Boutique, Online
A Shopify storefront carries the new brand into collection browsing and product pages while keeping everyday merchandising central to the build.
Explore serviceInventory Connected to Selling
POS integration and stock-visibility work address what customers should see as products sell or become unavailable, connecting online decisions to in-store reality.
Explore serviceProduct Knowledge Worth Reusing
Shared vendor and product fields give the team a consistent home for information that supports merchandising, rather than burying it in individual page layouts.
Explore serviceCustomer Follow-Up With a Purpose
Welcome, cart-recovery, post-purchase, and SMS flows support the relationship beyond a single visit, with repeatable follow-up instead of only one-off campaigns.
Explore serviceA Catalog Ready for Marketing
Product-feed work connects what the boutique sells with what Google Merchant Center receives, making catalog quality part of the acquisition plan.
Explore serviceSupport for a Changing Catalog
Product enrichment and inventory-related workflows account for ongoing arrivals and existing merchandise. The goal is a store the team can keep improving as its assortment changes.
Explore serviceTools & Stack
Built around practical tools.
ShopifyLiquidKlaviyoHeartlandGoogle Merchant CenterJavaScriptMetaobjectsMetafields
Project Highlights
Details that make the system useful.
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Facing a similar challenge?
If keeping the website in step with your shop takes too much manual work, a redesign alone will not solve it. Let's look at how inventory, product information, merchandising, and follow-up can support the same retail operation.
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