Web Development / Hospitality
Durbin Consulting Group
Making a complex consulting offer easier to understand, evaluate, and act on through connected services, industry context, and client stories.
WordPressConsultingService ArchitectureCase StudiesLead Generation
Project Focus
What the system needed to do.
Clear Service Paths
Visitors can move from a broad overview to a specific consulting discipline.
Expertise in Context
Industry pages and case studies give the firm's capabilities a practical business setting.
A Consistent Next Step
Consultation links remain part of the journey from introduction through deeper exploration.
Overview
The project in context.
Durbin Consulting Group helps hospitality businesses and beverage brands with decisions that reach beyond a single marketing channel. That breadth is valuable in a client relationship, but difficult to communicate on a website. PixelPrecision connected DCG's services, industry knowledge, client stories, and consultation journey so prospective clients can recognize their own problem and understand where the firm can help.
Our role. The work extended from organizing the offer and building the site to supporting the move from Squarespace to WordPress and planning useful search content. We treated the website as part of how DCG earns trust and starts conversations, with a repeatable publishing structure behind the presentation.
The Challenge
What had to be untangled.
A restaurant operator, a hospitality group, and a beverage supplier may need different kinds of help from the same firm. A flat list of services asks each visitor to translate the offering for themselves. DCG needed to show where its expertise fits, explain how the work is delivered, and support that explanation with relevant examples. The team also needed a consistent way to maintain those stories as the business evolved.
The Solution
How the pieces connected.
We organized the site around two useful entry points: the help a visitor needs and the industry they operate in. Service pages explain delivery, industry pages establish context, and case studies provide examples before the consultation invitation. Shared content fields and templates keep that structure consistent without rebuilding each page, while the Insights direction creates room to answer the questions prospects ask before they are ready to inquire.
Our Process
The decisions behind the work.
Start with the Buyer's Question
Separate service needs from industry context so a visitor does not need to know DCG's internal terminology to find a relevant starting point.
Explain the Work, Then Show It
Use a consistent delivery narrative and relevant project stories to help prospects evaluate the firm before a consultation.
Build for the Next Conversation
Connect the inquiry path, reusable content structure, and search-content planning so the site can support the relationship beyond its first release.
The Connected Solution
How it works for the business.
An Offer People Can Navigate
Service and industry pathways help different buyers find their own situation in the firm's expertise, instead of leaving them to interpret a long capability list.
Explore serviceA Clearer Picture of the Engagement
Consistent service content explains how the work is delivered. Prospects can see more than a service name before deciding whether to start a conversation.
Explore serviceRelevant Experience Close at Hand
A shared case-study structure connects the consulting offer with real client contexts, giving visitors a practical way to assess fit.
Explore serviceA Foundation the Team Can Build On
Reusable publishing fields, consultation paths, and a search-informed content direction support future service updates and prospect education without starting the website over.
Explore serviceTools & Stack
Built around practical tools.
WordPressElementorPHPCSSJavaScript
Project Highlights
Details that make the system useful.
Related Work
More connected systems.
Web Development / WordPress
Hingetown
Helping people plan a visit to Hingetown while giving its team a connected way to keep businesses, events, and neighborhood information current.
A place to discover Hingetown by interest, business, or location, backed by structured content the neighborhood team can maintain.View case study
Website / Squarespace
studio Chartreuse
Helping an established design studio turn a deep body of work into a clearer path for prospective clients, without replacing the platform it already uses.
A cleaner inquiry path and portfolio experience built within platform constraints without sacrificing the studio's brand character.View case study
Web Development / WordPress
GoBowling.com
Turning national interest in bowling into local discovery, campaign participation, and useful reporting through an ongoing web partnership.
A retained web partnership with custom center search, activation pages, sweepstakes flows, and roughly 300% year-over-year organic blog traffic growth.View case study
Ecommerce / Shopify
Graham + Fisk's Wine-In-A-Can
Helping a canned wine brand turn online demand into purchases, repeat customers, and wholesale opportunities, with the store and the operation working together.
Conversion rate improved from roughly 1% to roughly 5%, paid media reached roughly 5x ROAS, blog traffic grew roughly 300% year over year, and inside-sales automation helped drive 5,000+ wholesale cases.View case studyReady to Build
Facing a similar challenge?
If people need a long explanation before they understand what your business can do for them, the website has work to do. Let's connect your offer, your experience, and the next step so the right prospects arrive with a clearer reason to talk.
Start a Project